As I mentioned in my other post, we’re in the process of sending out a monthly email and thinking about using Hunter to verify the deliverability of email addresses to minimise our bounce rate.
Unfortunately I’m not sure I’m using Hunter correctly?
In column C I’m using the
=VERIFY_EMAIL_HUNTER( ) function and passing in valid email addresses that are stored in column A
Column D then outputs the result as either “undeliverable”, “risky” or “deliverable”.
This data set contains users from 400+ different organisations, so I fully expected some to be undeliverable but I was a little taken aback by just how many (>70%!) were coming back as undeliverable.
Out of curiosity, I picked a few at random and emailed them manually, with 0 bounces so far.
I’m a little confused now as how to proceed. Am I not using this function correctly?, or misinterpreting the results?, or is this something that I should contact Hunter directly about?
EDIT: I went back though the input email address to check for leading or lagging spaces or any other stray characters that might mess with the results, but so far I can’t see any.